Marketing commercial real estate online

A Marketing Edge Article

The Commercial Real Estate
Internet Disconnect

Every day, thousands of commercial real estate buyers and tenants search the Internet to find new properties. What they are looking for is the building (or handful of buildings) that best meet their needs and a phone number for the broker who can tell them more.

Regrettably, what buyers and tenants find is a frustrating online experience. The Internet predominantly provides massive directories filled with thousands of complicated listings. When these frustrated searchers fail to find the buildings they are looking for, commercial brokers miss the opportunity to connect with new customers.

This Marketing Edge article examines this Internet disconnect and discusses several possible reasons and solutions.

Download the Marketing Edge Article The Commercial Real Estate Internet Disconnect.