Marketing commercial real estate online

Commercial Real Estate
Marketing Edge Articles

Need a marketing edge on the Internet? These articles share some of the competitive insights that we are gaining as we strive to make Better Building Showcase the best cloud based service for marketing commercial real estate online.

Customers Are Driving Commercial
Real Estate Marketing – Are You Ready?

For several hundred years, brokers have been driving commercial real estate marketing. Today, buyers and tenants have flipped the marketing process on its head.

This situation presents a tremendous opportunity for innovative brokers who are adopting new ways to market commercial real estate online. This article looks at four of the most promising strategies.

Download the Marketing Edge Article Customers Are Driving Commercial Real Estate Marketing – Are You Ready?

The Commercial Real Estate
Internet Disconnect

Every day, thousands of commercial real estate buyers and tenants search the Internet to find new properties. What they find is a frustrating experience . . . a wide commercial real estate Internet disconnect.

This Marketing Edge article examines the CRE Internet disconnect and discusses several solutions.

Download the Marketing Edge Article The Commercial Real Estate Internet Disconnect.

3 Ways To Market Commercial
Real Estate Online

There are three basic ways that a broker can market commercial real estate online . . . websites, directories or a Better Building Showcase.

There are two categories of websites that a broker may want to consider . . . custom websites or do-it-yourself website builders.

For most brokers, directory listings are a better way to go. There are two categories of online commercial real estate directories . . . big ones and small ones.

This article discusses the advantages and disadvantages of both types of websites and both categories of directories. The article also shares information about Better Building Showcase™, a new software service that makes marketing commercial real estate on the Internet simple, easy and inexpensive.

Better Building Showcase combines many of the best features of online directories and websites and, during the Better Building Showcase introduction, brokers can create an unlimited number of property showcases . . . for FREE!

Download the Marketing Edge Article 3 Ways To Market Commercial Real Estate Online.

Connecting With Commercial
Real Estate Owners

For brokers seeking to connect with more building owners, the study Will Improving Leased Commercial Buildings Retain Tenants And Increase Asset Value is an important resource. This study explored a new approach to increasing the asset value of commercial real estate by showcasing better building improvements on the Internet.
 
Download the Increasing Commercial Real Estate Value study.