Marketing commercial real estate online

A Marketing Edge Article

Customers Are Driving
Commercial Real Estate
Marketing – Are You Ready?

For hundreds of years, brokers have been driving commercial real estate marketing . . . pushing their listings to buyers and tenants though advertising, signage, literature, broker-to-broker relationships and social contacts.

Today, buyers and tenants are flipping commercial real estate marketing on its head. They are using the Internet to pull the information they want, and the brokers they want to do business with.

This situation presents a tremendous opportunity for innovative brokers who are adopting new ways to market commercial real estate on the Internet. This article looks at four of the most promising strategies.

Download the Marketing Edge Article Customers Are Driving Commercial Real Estate Marketing – Are You Ready?.